Paula Gendron gets personal with her customers

Paula Gendron has a new business, but it’s so successful she’s preparing to move to an expanded location in the spring and  a branch of her business has opened in Folsom. It’s the personal touch that brings success, she said. “A lot of success in business depends on the owner being hands-on and available,” Gendron […]

Annette Russell is the sweet voice of Sweet Septic

When Annette Russell was growing up in Santa Cruz, she never dreamed that one day she would own a septic service company in Placerville. She said she “always wanted to do something with finances” and studied two years at Cabrillo College and started a job at World Savings and Loan in Santa Cruz when she was 19. In 1989, […]

Jalene Vaughn puts dental patients at ease

A few years ago Jalene Vaughn took on a new professional challenge as office manager at Placerville dentist Ike Rahimi’s office. Busy and happy, today she coordinates schedules for two dentists, two hygienists, three assistants and a front desk receptionist; tracks patient insurance and collections; ensures quality patient care; and handles the office’s marketing. “It’s my […]

Marilyn Goff listens to her clients

After 27 years in the real estate industry, Marilyn Goff is still learning. “Real estate is always changing. Every transaction is unique and there is always something new to learn.” Goff didn’t plan to become a real estate agent. When her husband Thayne accepted a two-year job commitment in El Dorado County, Goff didn’t want to bring […]

Lean in for Shari Merle’s sound financial advice

After 27 years in the business, Shari Merle never tires of her job as a certified financial planner. The branch manager of LPL Financial in El Dorado Hills says educating clients about the importance of understanding their financial situations and saving for retirement is what makes her tick, especially when it comes to women. Merle […]

Margot Delfino is a real estate overachiever

The first thing one learns about Realtor Margot Delfino is she’s very proud of her family’s history in El Dorado County and wants to continue that legacy in her own way. An Apple Hill native raised on a farm, Delfino said her father was the county agricultural commissioner for 33 years and is the last surviving […]

How to get a job you love

StatePoint Taking control of your professional life may be easier than you think in today’s economy, where one-third of the American workforce is now comprised of freelancers. Experts say self-employed, independent workers have gone mainstream and are here to stay. “From computer programmers and nannies to opera singers and anesthesiologists, nearly every industry is now […]